Cookie Policy

This Cookie Policy explains how EOH Pilates Studio (operated by EOH Holding B.V., “we”, “us”, “our”) uses cookies and similar technologies on our website. This Cookie Policy supplements our Privacy Policy (/privacy-policy/), which describes how we handle personal data more broadly.

We use cookies to keep the site working, to understand how content is used, and (if you choose) to measure advertising performance and build audiences for remarketing. Analytics and marketing technologies are optional and only activate after you provide consent using our cookie banner or preferences panel.

1) What cookies are

Cookies are small text files stored on your device by your browser when you visit a website. Cookies can help a website remember your preferences, maintain a session, and support security features. Some cookies are set by the website you visit (first-party cookies). Others are set by third parties whose services are used on the site (third-party cookies).

In addition to browser cookies, we may use “pixel tags” or similar scripts that send information about page views or actions (such as a form submission) to analytics or advertising partners. Where required by law, these technologies are only activated after consent.

2) Cookie lifespans and origins

• Session cookies are temporary and are removed when you close your browser. They help the site work correctly during a visit.
• Persistent cookies remain on your device for a set period of time (for example, 90 days or 12 months) or until you delete them. They help remember preferences and recognize returning browsers.
• First-party cookies are set by our site domain.
• Third-party cookies are set by services we may use, such as analytics or advertising providers.

3) Cookie categories we use

A) Essential cookies (always active)

Essential cookies are required for the website to function properly. They support core features such as session continuity, security, and storing your cookie consent choices. Because these cookies are necessary, they are active regardless of optional analytics/marketing settings.

B) Analytics cookies (optional; consent required)

Analytics cookies help us understand how visitors use our pages. This includes information such as which pages are visited, approximate location derived from IP (not precise GPS), device type, and general interaction patterns. We use this information to improve content and site performance for visitors in the Netherlands, including Utrecht.

When enabled, we use Google Analytics 4 (GA4) with IP anonymization and a default retention period of 14 months for analytics data. Analytics cookies are only placed after you consent.

C) Marketing cookies (optional; consent required)

Marketing cookies are used to measure the effectiveness of advertising campaigns and to support remarketing. For example, these cookies can help us understand whether a visitor came to our site from an ad and later contacted the studio. They can also be used to build custom audiences (people who visited specific pages) and lookalike audiences (people with similar characteristics), depending on the advertising platform.

Marketing cookies are only activated after you explicitly consent. If you reject non-essential cookies, marketing cookies remain disabled.

4) Cookie table

The table below lists common cookies associated with our categories. Some third-party cookies only appear if you consent to the relevant category and if the relevant third-party service is enabled on the site.

5) Third-party providers

Depending on your consent choices, we may use the following providers for analytics and marketing:

• Google LLC (Google Analytics 4, Google Ads, Google Tag Manager): https://policies.google.com/privacy
• Meta Platforms, Inc. (Meta Pixel, Custom/Lookalike Audiences, conversion measurement): https://www.facebook.com/privacy/policy
• Cloudflare, Inc. (security and performance services): https://www.cloudflare.com/privacypolicy/

We do not permit these providers to use site data for their own independent commercial purposes. They process data to deliver services to us and may act as processors or service providers under applicable law.

6) How to manage cookie preferences

You can manage your cookie choices in the following ways:

• On our site: use the “Manage cookie preferences” link in the footer to open the preferences panel and enable or disable Analytics and Marketing cookies.
• Browser settings: you can delete cookies and block future cookies in your browser. Note that blocking essential cookies may prevent parts of the website from functioning properly.
• Provider controls: for some services you can also manage preferences using provider tools, such as:
  • Google Analytics opt-out add-on: https://tools.google.com/dlpage/gaoptout
  • Google Ads settings: https://adssettings.google.com
  • Meta ad preferences: https://www.facebook.com/adpreferences
  • Your Online Choices (EU): https://www.youronlinechoices.eu

If you clear cookies, your consent choice may be removed and the cookie banner may appear again the next time you visit.

7) Changes to this Cookie Policy

We may update this Cookie Policy to reflect changes in technology, legal requirements in the Netherlands, or our business practices. The “Last Updated” date at the top of this page shows when the policy was last revised. If we make material changes, we will provide a notice on the website.

8) Contact

If you have questions about this Cookie Policy or your privacy choices, contact:

• Legal entity: EOH Holding B.V.
• Studio: EOH Pilates Studio
• Address: Melkmeisjeslaan 24, 3454 WV Utrecht, Netherlands
• Email: [email protected]
• Phone: +31 30 254 6789